
OUR BRANDS
Distinctive brands
built to stand out
Our portfolio brings together beauty brands with unique identities, innovative products and a shared commitment to quality
INSPIRED BY THE BEAUTY
SIMPLE JOY
EVERYDAY RITUAL
Life doesn't need complicated routines. Sometimes happiness is as simple as opening your favourite scrub, taking a deep breath and enjoying a few peaceful minutes just for yourself.
Every Organic Shop product transforms everyday selfcare into something you'll genuinely look forward to with joyful scents, playful textures and uplifting moments.
From juicy mango and sweet raspberry to creamy coconut, our colourful beauty essentials bring tropical vibes and positive energy into your daily routine.
Every Organic Shop product transforms everyday selfcare into something you'll genuinely look forward to with joyful scents, playful textures and uplifting moments.
From juicy mango and sweet raspberry to creamy coconut, our colourful beauty essentials bring tropical vibes and positive energy into your daily routine.
ORGANIC SHOP INSPIRATION
TOUCH OF MAGIC
Founded in 2010, Organic Shop was inspired by the beauty of nature to create vibrant, life-filled beauty products. Since then, we’ve been on a mission to craft products that not only care for your skin but also add a touch of magic and joy to your daily routine.
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Organic Shop Webpage & StorePROFESSIONAL HAIRCARE EXPERTISE
WHY
ICE PROFESSIONAL
Combination of the power of herbs and innovative technologies. Northern botanicals and innovative technologies come together in modern hair and scalp care formulations.
Brand with unique products with wow-effect in hair and scalp care due to its unique formulas and concentrated active ingredients. Trendy effective salon treatment at home
Brand with unique products with wow-effect in hair and scalp care due to its unique formulas and concentrated active ingredients. Trendy effective salon treatment at home
PROVEN PERFORMANCE
PRODUCTS
THAT REALLY WORK
Our formulations have proven efficacy from the very first use. Wide range of salon-quality treatments from scalp to hair ends.
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ICE Webpage & StoreINSPIRED BY THE NORTH
Untouched flora of North
NATURA SIBERICA is a cosmetics brand inspired by the plants, landscapes, and traditions of Siberia, the Far North, and the Far East. Its distinctive approach brings regional botanical ingredients together with modern cosmetic formulations.
From our research lab in Estonia, we combine selected botanical ingredients with modern formulation expertise and European quality standards. Drawing inspiration from northern plants and their distinctive characteristics, we develop high-quality beauty care that brings together effective formulations, sensory experience, and accessible everyday luxury.
From our research lab in Estonia, we combine selected botanical ingredients with modern formulation expertise and European quality standards. Drawing inspiration from northern plants and their distinctive characteristics, we develop high-quality beauty care that brings together effective formulations, sensory experience, and accessible everyday luxury.
LANDSCAPES OF THE NORTH
INSPIRED BY NORTHERN REGIONS
Our inspiration comes from the distinctive landscapes of northern and northeastern Asia. From the taiga and tundra of Sakha to the grasslands of Inner Mongolia, the Changbai Mountains, and the forests surrounding the Amur River, each region has its own climate, vegetation, and character. These diverse landscapes and their botanical heritage continue to shape the visual identity behind NATURA SIBERICA.
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Natura Siberica Webpage & StoreFROM WILD HABITATS TO PET CARE
Do as Wild Animals Do
Wildlife and the diverse habitats of animals such as Arctic foxes and tigers inspire our approach to pet care. Drawing on the plants, landscapes, and distinctive character of these environments, we create grooming formulas designed to leave your pet’s coat soft, cared for, and healthy-looking.
BOTANICAL INSPIRATION
WILD INGREDIENTS
Our formulas draw inspiration from the plants, berries, and botanicals associated with diverse natural habitats. Carefully selected ingredients come together in pet care formulas designed to support a soft, well-groomed coat with a healthy-looking shine, bringing a distinctive botanical character to everyday grooming.
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WILDA Webpage & Store

Everyday Home Care
MADE FOR
EVERYDAY CLEANING
Organic People is a range of household products created for everyday cleaning, laundry and dishwashing. Inspired by Japanese developments in home care, the collection combines effective cleaning performance with carefully selected ingredients and mild formulations.
The range includes products for washing dishes, cleaning different areas of the home, and laundry care suitable for both hand and machine washing. The formulas are designed to remove dirt and unpleasant odours while making everyday household routines simple and convenient.
The range includes products for washing dishes, cleaning different areas of the home, and laundry care suitable for both hand and machine washing. The formulas are designed to remove dirt and unpleasant odours while making everyday household routines simple and convenient.
Thoughtful Formulations
EFFECTIVE
HOME CARE
Organic People formulas feature innovative ingredients including Amino Acid Tenside, a mild surfactant based on amino acids; Zinc PCA, a conditioning and deodorizing component; and Sodium PCA, used in selected formulas to help care for the skin during use.
The products are formulated without phosphates, phthalates, chlorine, phenols, parabens, EDTA, NTA, fluorescents and optical brighteners. Selected products have also undergone patch testing, including products tested on sensitive skin.
The products are formulated without phosphates, phthalates, chlorine, phenols, parabens, EDTA, NTA, fluorescents and optical brighteners. Selected products have also undergone patch testing, including products tested on sensitive skin.
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Organic People Webpage & StoreSKINCARE WITH PERSONALITY
A Juicy Boost
for Your Beauty Routine
Skin Super Good brings a playful approach to everyday skincare, combining vibrant textures, colourful concepts and fruit-inspired formulas designed to make every routine feel a little more exciting.
From refreshing body care to everyday skincare essentials, each product turns a familiar beauty step into a bright sensory experience. Fun textures, bold fragrances and eye-catching packaging give the collection its unmistakable personality.
From refreshing body care to everyday skincare essentials, each product turns a familiar beauty step into a bright sensory experience. Fun textures, bold fragrances and eye-catching packaging give the collection its unmistakable personality.
FRUIT INSPIRED SKINCARE
Skincare
That Never Feels Boring
Get ready to brighten up your beauty shelf. Skin Super Good products come in quirky, colourful packaging designed to stand out, turning everyday cosmetics into products you’ll actually want to keep on display.
And then there are the fragrances. Juicy berries, tropical fruits and dessert-inspired notes transform an ordinary shower or skincare routine into a full sensory experience - fresh, playful and unmistakably Skin Super Good.
And then there are the fragrances. Juicy berries, tropical fruits and dessert-inspired notes transform an ordinary shower or skincare routine into a full sensory experience - fresh, playful and unmistakably Skin Super Good.
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Skin Super Good Webpage & StoreMADE WITH CARE
Ingredients
Chosen with Purpose
Natura Estonica creates everyday care products with carefully selected extracts and oils. Ingredients are chosen with attention to their characteristics and the role they play in each formula.
Our collection covers hair, face and body care, combining pleasant textures and distinctive fragrances. The formulas are made without mineral oils, SLS/SLES and parabens.
DESIGNED FOR YOUR ROUTINE
Your Daily Moment
Discover shampoos, conditioners and masks for different hair types, alongside shower gels, body scrubs, creams and bath foams. A variety of textures and fragrances makes it easy to choose products that suit your everyday routine.
The face care collection includes products for cleansing, toning and moisturising, with options for different skin types. Practical formats and distinctive packaging bring the Natura Estonica range together.
The face care collection includes products for cleansing, toning and moisturising, with options for different skin types. Practical formats and distinctive packaging bring the Natura Estonica range together.
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NATURA ESTONICA Webpage & StoreSINCE 1938
Recipes with a Story
The story of Dr. Konopka’s goes back to a small pharmacy in Tallinn, where Dr. Konopka developed his own preparations and formulas. His work eventually resulted in a collection of recipes that he published in a limited-edition book in 1938.
The recipes were preserved over the years and became the inspiration for today’s Dr. Konopka’s collection. In 2013, Eurobio Lab began adapting this heritage to contemporary cosmetic production, while keeping the original story and distinctive character of the brand at its heart.
The recipes were preserved over the years and became the inspiration for today’s Dr. Konopka’s collection. In 2013, Eurobio Lab began adapting this heritage to contemporary cosmetic production, while keeping the original story and distinctive character of the brand at its heart.
THEN & NOW
Tradition Meets Modern Care
Today, Dr. Konopka’s offers products for hair, scalp, face and body care, inspired by the formulas and ingredient combinations found in the original recipe collection. Oils, essences and selected extracts are combined across products designed for different everyday care needs.
The collection has continued to evolve, including the introduction of a dedicated men’s range in 2022. Across the range, Dr. Konopka’s brings its apothecary-inspired identity into modern formulas and practical products made for contemporary routines.
The collection has continued to evolve, including the introduction of a dedicated men’s range in 2022. Across the range, Dr. Konopka’s brings its apothecary-inspired identity into modern formulas and practical products made for contemporary routines.
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Dr. Konopka’s Webpage & StoreA STORY FROM GERMANY
Inspired by Tradition
In southern Germany lives Grandma Gertrude, whose lifelong interest in plants and homemade care became the inspiration behind Rezepte der Oma Gertrude. Over the years, she explored different ingredients and created her own recipes at home.
Her experience and traditional approach inspired a collection that brings the character of familiar homemade recipes into contemporary personal care. The story of Grandma Gertrude remains at the heart of the brand and gives each product its distinctive identity.
Her experience and traditional approach inspired a collection that brings the character of familiar homemade recipes into contemporary personal care. The story of Grandma Gertrude remains at the heart of the brand and gives each product its distinctive identity.
TRADITION FOR TODAY
Tradition Meets Modern Care
Rezepte der Oma Gertrude takes inspiration from years of experience with traditional recipes and brings these ideas into products designed for modern everyday routines. Familiar ingredients and thoughtful combinations form the foundation of the collection.
The range transforms the idea of traditional home care into convenient cosmetic formats for everyday use. Simple routines, pleasant textures and carefully developed formulas bring Grandma Gertrude’s inspiration into a contemporary collection.
The range transforms the idea of traditional home care into convenient cosmetic formats for everyday use. Simple routines, pleasant textures and carefully developed formulas bring Grandma Gertrude’s inspiration into a contemporary collection.
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Oma Gertrude Webpage & Store





















